MiNu
40 items on the menu. You've been staring for 8 minutes. Sound familiar?
🏆 Adobe Creative Jam — 2nd Place
|
AI Product
|
foodtech
People often experience decision paralysis thanks to a range of choices of restaurants, dish types, and customization options. 1 in 3 Americans reports "menu anxiety." Gen Z and Millennials experience it at even higher rates.
Role
UX Designer · Interaction Design · Visual Design
Timeline
2 weeks
Team
Akshat Prasad · Snehal Ladke · Vignesh Sanath Kumar
Platform
Mobile
Context
Everyone loves food,
but ordering food - for some, can be
troublesome.
Customers spend an average of 109 seconds scanning a menu before deciding and research shows decision quality drops the longer that window extends. The problem hits both sides of the table: customers leave feeling less satisfied with choices they agonized over, and restaurants lose table turnover time on every indecisive diner.
What we found
40+ items is a blocker
Decision paralysis not only affects individuals' overall dining experience , it poses a direct challenge for restaurant businesses trying to optimise workflow efficiency.
Decision fatigue
When people are presented with a long list of options, they may become mentally fatigued, making it difficult for them to make a decision.
Value for money
When every item has a price, customers shift from "what do I want" to "what's worth it." That mental calculation adds time and often leads to regret regardless of what they choose.
Overwhelming decisions
A large menu with too many options can be overwhelming, and people may find it difficult to make a decision
Fear of missiing out
Once you've ordered, the menu keeps sitting there. Did I pick the best thing? What if the table next to me gets something better? FOMO doesn't end at checkout ,it follows you through the meal..
How might we reduce the cognitive load of options and empower people to make quicker decisions while ordering food?
PRIMARY FLOW
MiNu: your culinary companion,
brings you a world of smarter choices, personalized recommendations, and effortless ordering.
Scan
Scan the restaurant's QR code. MiNu pulls the menu and cross-references your taste profile instantly.
MiNu recommends
Three personalized options surface, no over scrolling, no paralysis. Each one ranked by your history, dietary restrictions, and what's popular right now.
Order
Tap to add to your order and place it. The waiter gets a clear order. You get your food in 15 minutes. The restaurant turns the table faster..
GAMIFIED ONBOARDING
Kickstart your journey with a quick quiz to understand your food preferences.
MINU AI
AI picks the best match from the full menu. Over time it learns your preferences and refines with every order.
SURPRISE ME + AUTOCHOOSE
Surprise Me picks one dish per category (Starter, Main, Dessert) based on what's highest-rated for your profile right now.
Autochoose goes further: turn it on and MiNu places the order automatically. You stay in control, one tap always brings you back.
Business model
Win–win for customers and restaurants
MiNu is a two-sided marketplace. Customers get faster, better ordering. Restaurants get faster table turnover, higher order confidence, and data on what's actually working on their menu..
B2C — Free for customers
Users download MiNu, build their taste profile, and use it at any MiNu-enabled restaurant. The more restaurants they visit, the smarter MiNu gets.
B2B — SaaS for restaurants
Restaurants pay a monthly fee to integrate MiNu via QR. They get order analytics, menu performance data, and faster table turnover — directly offsetting the subscription cost.
Research
WHAT DID THE JUDGES SAY
More projects